Infinite Reality Acquires Napster for $207 Million to Redefine Digital Music
The tech company plans to transform Napster into a social and interactive platform with immersive 3D technology and AI, aiming to deepen artist-fan connections.
- Infinite Reality has officially acquired Napster for $207 million, marking a new chapter for the iconic music brand.
- Napster CEO Jon Vlassopulos will continue in his role and take on a broader position within Infinite Reality's global operations.
- The revamped Napster will introduce virtual 3D spaces for concerts, social listening parties, and other immersive fan experiences.
- Artists will gain tools to monetize fan relationships through merchandise, exclusive content, and event ticket sales, supported by AI-powered personalization and analytics.
- The acquisition aligns Napster with Infinite Reality's broader entertainment ecosystem, including the Drone Racing League and esports organizations.