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4w ago

Infinite Reality Acquires Napster for $207 Million to Redefine Digital Music

The tech company plans to transform Napster into a social and interactive platform with immersive 3D technology and AI, aiming to deepen artist-fan connections.

FILE- In this Aug. 2, 2006 file photo, promotional Napster stickers are seen at the Napster studio in Los Angeles. (AP Photo/Damian Dovarganes, file)
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Photo: dennizn (Shutterstock)

Overview

  • Infinite Reality has officially acquired Napster for $207 million, marking a new chapter for the iconic music brand.
  • Napster CEO Jon Vlassopulos will continue in his role and take on a broader position within Infinite Reality's global operations.
  • The revamped Napster will introduce virtual 3D spaces for concerts, social listening parties, and other immersive fan experiences.
  • Artists will gain tools to monetize fan relationships through merchandise, exclusive content, and event ticket sales, supported by AI-powered personalization and analytics.
  • The acquisition aligns Napster with Infinite Reality's broader entertainment ecosystem, including the Drone Racing League and esports organizations.