Overview
- Reviewing more than 80 UK industry reports from 2020–2025, eToro found 57% framed women’s investing confidence in negative terms such as being too nervous or unsure where to start.
- Message-testing with Appinio on 2,000 UK women showed nearly one in five became less likely to invest when told they lack confidence, almost a quarter felt patronised, and 17% lost motivation.
- When the script was flipped with positive evidence, motivation to invest rose 44% and 26% of current non‑investors wanted to learn more after seeing that women can outperform men.
- Academic research, including Warwick Business School findings, reports women outperform men by nearly 2% a year, attributed to trading less frequently and taking a longer-term view.
- eToro launched its Loud Investing campaign with ambassador Jill Scott MBE to reframe discourse, as Boring Money estimates the UK gender investment gap at £678bn and CityAM reports a targeted support scheme is being prepared for the 2026 ISA season, with stamp duty cuts on UK stocks described as a rumour.