Overview

• On July 8, Riau’s government appointed Rayyan Arkan Dikha, known as Dika, as a youth tourism ambassador and awarded him a 20 million rupiah scholarship for promoting local traditions.
• A video posted to TikTok in January showing Dika’s repetitive dance at the front of a Pacu Jalur boat has gone viral this month under the Gen Alpha trend of 'aura farming.'
• Global figures from NFL star Travis Kelce to F1 driver Alex Albon and PSG have recreated Dika’s dance, spreading the trend across social media platforms.
• Riau officials expect Dika’s newfound fame to drive visitor interest and shine a spotlight on the centuries-old Pacu Jalur race when it returns in August.
• The term 'aura farming' refers to performing effortless, repetitive gestures to cultivate a confident vibe, a concept that has fueled youth-driven viral trends.