Indonesia Bans Google Pixel and iPhone 16 Over Local Content Rules

The ban aims to boost local investment by enforcing a 40% domestic component requirement for smartphone sales.

Indonesia's government has prohibited the sale of Google Pixel phones and Apple's iPhone 16 due to non-compliance with the 40% local component mandate.
Google and Apple are not leading smartphone brands in Indonesia, with the market dominated by Chinese and South Korean manufacturers.
The bans reflect Indonesia's strategy to increase local investment and manufacturing, though critics argue it may deter foreign investors.
Despite the ban, consumers can still purchase these phones abroad and bring them into Indonesia for personal use, provided they pay applicable taxes.
Industry experts suggest Indonesia should focus on improving infrastructure and reducing regulatory hurdles to attract foreign tech investments.