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IndiGo Tests Seat Selection Feature for Women to Avoid Sitting Next to Men

The Indian airline aims to enhance female passengers' comfort and safety with a new booking tool.

  • Female travelers can see pink seats indicating where other women are seated during booking.
  • The feature, launched in May, has received mixed reactions on social media.
  • IndiGo's CEO cites positive feedback but lacks data on usage rates.
  • Concerns include potential gender identity issues and accusations of segregation.
  • The initiative aligns with IndiGo's customer-centric philosophy and market research.
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