IndiGo Tests Seat Selection Feature for Women to Avoid Sitting Next to Men
The Indian airline aims to enhance female passengers' comfort and safety with a new booking tool.
Overview
- Female travelers can see pink seats indicating where other women are seated during booking.
- The feature, launched in May, has received mixed reactions on social media.
- IndiGo's CEO cites positive feedback but lacks data on usage rates.
- Concerns include potential gender identity issues and accusations of segregation.
- The initiative aligns with IndiGo's customer-centric philosophy and market research.