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Indie Filmmakers Rally Over ‘Agra’ Screenings, Issue Demands as Multiplex Body Defends Allocation

Independent directors are organizing a formal collective following a joint appeal for evening slots, transparent booking criteria, plus fairer streaming deals.

Overview

  • Kanu Behl’s Cannes-selected Agra secured very limited Indian shows after its Nov. 14 release, with BookMyShow listing 12 screenings in Delhi-NCR and 7 in Mumbai versus about 2,400 for De De Pyaar De 2 across the same cities on Nov. 18.
  • A joint statement signed by 46 indie filmmakers, including Payal Kapadia, Nandita Das, Rima Das, Vasan Bala and Varun Grover, publicly alleged systemic exhibition bias against independent cinema.
  • The coalition’s demands include at least one post‑6 p.m. show for every indie release, transparent criteria for screen allocation, regular indie showcase cycles, public‑private exhibition support, and OTT acquisition parity.
  • Multiplex Association of India president Kamal Gianchandani said show allocation is decided independently by exhibitors based on audience demand and is a dynamic process, offering no specific commitments in response to the appeal.
  • Filmmakers say OTT platforms now tie acquisitions to box‑office results, creating a closed loop that disadvantages indies, and they are moving to form a formal body to negotiate minimum rights and structural reforms.