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43m ago

India's Tablet Market Shrinks 32% in H1 2025 as Commercial Buying Collapses

IDC says a 61.7% slide in commercial procurement drove the downturn despite growth in consumer sales.

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Apple, Lenovo gain ground while Samsung retains lead in India's shrinking tablet market
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samsung | Image: Samsung

Overview

  • Shipments fell to 2.15 million units in the first half of 2025, down 32.2% year over year, according to IDC.
  • The commercial segment dropped 61.7% with education down 66.7% and enterprise down 26.2%, and IDC warns commercial demand may stay in a high double‑digit decline.
  • Consumer shipments grew 20.5%, propelled by e-commerce, brand-owned stores and seasonal promotions featuring cashback and EMI offers.
  • Detachable tablets rose 18.9% year over year while slate tablets declined 44.4%, marking a clear shift in the device mix.
  • Samsung led with a 41.3% share, followed by Lenovo (12.3%), Apple (11.8%), Xiaomi (11.4%) and Acer (9.1%), as Q2’s drop deepened to 42.1% after an 18.4% fall in Q1.