Overview

• Smartphone shipments in India reached 39 million units in Q2 2025, marking a 7 percent year-on-year increase
• Vivo shipped 8.1 million units for a 21 percent share, while Samsung followed with 6.2 million units and 16 percent
• OPPO and Xiaomi each accounted for 5 million shipments and 13 percent share, with Realme capturing 9 percent
• Apple secured sixth place as the iPhone 16 series drove over half of its quarterly shipment volumes
• Analysts say H2 2025 growth will hinge more on distributor and retailer incentive programs than on new product launches