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India’s Quick Commerce Market Tops ₹64,000 Crore, Firms Shift Focus to Tier-2 Cities

Platforms are expanding dark-store networks beyond metros to tap lower-cost tier-2 markets in a bid for sustainable profitability

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Overview

  • India’s quick commerce gross order value reached ₹64,000 crore in FY25 and is projected to nearly triple to ₹2 lakh crore by FY28.
  • The sector added 1,272 dark stores in FY25, bringing the total to 3,072 and lifting average revenue per store by 25 percent.
  • Expansion into tier-2 cities is reducing breakeven thresholds to about 800 orders per store thanks to lower rents and labour costs.
  • Fee-based revenue surged to ₹10,500 crore in FY25 with take-rates rising from 7–9 percent in FY22 to 14–18 percent.
  • Quick commerce has generated roughly 450,000 jobs since 2022, with workers earning average monthly incomes around ₹20,000.