Overview

• Total prohibited advertisements reported to ASCI climbed from 2,707 to 3,347 in 2024–25, marking a 23.6% increase driven largely by offshore betting content.
• Offshore gambling ads reported to regulators more than doubled to 3,081 from 1,311 year-on-year, representing 43% of all flagged cases.
• Influencer violations played a major role in digital breaches, with 318 individuals identified for promoting illegal betting platforms on social media.
• ASCI scrutinised 7,199 ads out of 9,599 complaints and found that 98% required modifications to comply with self-regulatory guidelines.
• Under its code backed by the Cable TV Networks (Regulation) Act, ASCI has escalated nearly all prohibited ads to authorities for enforcement action.