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India's New Data Rules Push Companies To Map Data, Rework Consent Systems

IT services leaders foresee limited disruption with compliance driven by engineering-led privacy design.

Overview

  • Experts say major IT providers expect higher compliance costs but only modest operational impact due to prior experience with global privacy regimes.
  • Legal advisers report clients are prioritising discovery and data mapping to identify what personal data they hold, who can access it, and where sensitive information sits.
  • Engineering teams are being tasked with embedding consent flows that avoid user fatigue, reflecting the shift from policy documents to product architecture.
  • Firms are reassessing use of customer information for training internal AI models and removing data where users have not granted consent.
  • The framework is live with a phased rollout, including Consent Manager registration within 12 months and broader duties in 18 months, with some experts noting indications the government could compress timelines.