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India’s Independence Day Weekend Sees Coordinated OTT Premieres Across Genres

Streaming services are leveraging star-driven releases across varied genres to capture audiences throughout the long Independence Day weekend.

Overview

  • Netflix kicked off the slate on August 13 with Saare Jahan Se Accha, a 1970s-set spy thriller starring Pratik Gandhi.
  • JioHotstar bolstered its lineup with sci-fi psychological thriller Alien: Earth on August 13 following earlier Salakaar arrivals.
  • Zee5 finally debuted John Abraham’s geopolitical thriller Tehran on August 14 and rolled out Malayalam legal drama J.S.K. Janaki V vs State of Kerala on August 15.
  • Amazon Prime Video premiered supernatural horror series Andhera, featuring Vatsal Sheth and Surveen Chawla, on August 14.
  • Platforms are promoting this diverse slate—spanning patriotic drama, geopolitical intrigue, legal storytelling and horror—to drive long-weekend viewership.