Overview
- Monthly per‑capita spending on durables surged in absolute terms, rising from ₹170 to ₹540 in rural areas and from ₹315 to ₹877 in urban areas.
- Rural households in several states now devote a higher share to durables than urban households, reflecting deeper market reach and credit access beyond cities.
- Motor vehicles are the fastest-growing asset, with ownership jumping to roughly six in ten rural households and more than two-thirds of urban households, with sharp gains among the bottom 40%.
- Mobile phones have reached near‑universal ownership and are replacing televisions as the primary screen, as urban TV ownership edged down even as rural TV access rose.
- Ownership gaps are narrowing across income groups, refrigerator adoption has tripled, and households with no durable asset category now account for 5% or less across geographies.