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India’s E‑Scooter Registrations Slip in September as TVS Leads, Bajaj Rebounds, Ather Overtakes Ola

A rare‑earth magnet squeeze tied to China’s export curbs is constraining output across OEMs.

Overview

  • VAHAN data show about 96,000 electric two‑wheelers registered in September, down roughly 8–9% from August’s ~105,000.
  • TVS Motor retained the top spot with 21,052 units and about a 22% share, extending its six‑month lead.
  • Bajaj Auto returned to second place with 17,972 registrations, rising about 52% month on month after August’s supply hit.
  • Ather Energy recorded 16,558 registrations to surpass Ola Electric’s 12,223 for the month, reshaping the top‑three order.
  • The magnet shortage’s fallout persisted as Ather deferred INR 26.2 crore in PM E‑DRIVE incentives citing China’s export limits, while several smaller OEMs also posted month‑on‑month declines.