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India’s Auto Market Sets New Record in 2025 as Policy Reset Fuels Year-End Surge

Policy changes late in the year unlocked demand, lifting SUVs to a majority of sales.

Overview

  • Passenger vehicle wholesales reached a record 45.5 lakh units in 2025, up nearly 6% year on year, with a sharp acceleration in the fourth quarter.
  • Maruti Suzuki posted its highest-ever calendar-year sales at about 2.35 million units, including record exports of roughly 3.95 lakh, and reported 217,854 total sales in December.
  • Toyota Kirloskar Motor logged its best year at 388,801 units, Kia recorded its strongest December at 18,659 units and 2,80,286 for the year, and Mahindra sold 86,090 vehicles in December with 50,946 domestic SUVs.
  • SUVs rose to about 55.8% of passenger-vehicle sales in 2025, with models such as Hyundai’s Creta topping 200,000 units for their best annual performance.
  • Executives cited GST 2.0, income-tax relief and repo-rate cuts as key drivers of late-2025 demand, while guidance for 2026 points to continued launches and moderate growth.