Overview

• The CCI released its AI market study detailing risks such as algorithmic collusion, price discrimination, predatory pricing and self-preferencing, while noting Indian evidence remains indicative.
• The watchdog urges enterprises to run self-audits that document AI governance, algorithmic objectives, data sources and access protocols, with periodic reviews to catch unintended anti-competitive outcomes.
• The report advances industry-led self-regulation with proportionate safeguards and transparency standards to reduce information asymmetry in AI-driven decision-making.
• It warns that control of data, cloud infrastructure and proprietary models can entrench incumbents through bundling, exclusive partnerships and ecosystem lock-in that raise entry barriers.
• Next steps include building the CCI’s technical capacity, coordinating with global authorities, creating a dedicated think tank, and hosting a conference and advocacy workshops, with the study noting EU AI Act penalties of up to €35 million or 7% of global revenue.