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4h ago

Indiana–Ohio State Big Ten Title Game Sets All-Time Viewership Record

The record audience highlights the Big Ten’s growing TV draw under a revenue model that links most payouts to multi‑year viewership.

Dec 6, 2025; Indianapolis, IN, USA; Indiana Hoosiers wide receiver Charlie Becker (80) makes a catch against Ohio State Buckeyes cornerback Jermaine Mathews Jr. (7) in the fourth quarter during the 2025 Big Ten championship game at Lucas Oil Stadium. Mandatory Credit: Trevor Ruszkowski-Imagn Images
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Overview

  • Fox reports an average audience of 18.33 million viewers with a peak of 19.99 million, the most-watched Big Ten Championship on record and Fox’s third most-watched non-bowl college game.
  • The telecast ranked as this season’s most-watched conference title game and trailed only Ohio State–Michigan as the largest college football audience of 2025.
  • Sports Media Watch notes the game surpassed the SEC Championship’s audience, marking a first for the Big Ten title game and setting a conference championship record across eras.
  • Indiana beat Ohio State 13–10, took the No. 1 College Football Playoff seed as the Buckeyes slid to No. 2, and advanced to the Rose Bowl to face the winner of Oklahoma vs. Alabama on Jan. 1.
  • Conference observers tie the ratings to business stakes, citing the Big Ten’s plan to allocate 60% of TV revenue by a five-year weighted viewership average, while Puck reports NBC is seeking to sell next year’s title game rights to Amazon pending approvals.