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3h ago

Indiana University Seals $50 Million, 20-Year Deal to Name Memorial Stadium Field Merchants Bank Field

The agreement adds bank-funded financial literacy training for Indiana's student-athletes.

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Nov 30, 2024; Bloomington, Indiana, USA; Indiana Hoosiers head coach Curt Cignetti in the first half against the Purdue Boilermakers at Memorial Stadium. Mandatory Credit: Trevor Ruszkowski-Imagn Images
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Overview

  • Merchants Bank branding debuts Aug. 30 when No. 20 Indiana hosts Old Dominion, with signage on the turf and throughout the venue.
  • The bank will provide comprehensive financial education at no cost to current and future Hoosier athletes, addressing NIL and revenue-sharing realities.
  • Associated Press coverage ties the agreement to last season’s 11–2 finish and the program’s first College Football Playoff berth under coach Curt Cignetti.
  • The move tracks broader college trends, with reported Big Ten deals such as Penn State’s $50 million and Washington’s $41 million arrangements following 2024 rule changes on on-field sponsorships.
  • Reporting notes the new revenue stream supports IU Athletics’ financial needs in the evolving compensation era, with leadership evaluating stadium improvements.