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Indiana Starts SNAP Ban on Sugary Drinks, Candy as Retailers Adapt

Backed by federal waivers under the Make America Healthy Again initiative, the rule aims to steer purchases toward produce, lean proteins.

Overview

  • The restrictions took effect statewide on Jan. 1, removing most sugary beverages and candy from SNAP eligibility for about 570,000 Hoosiers.
  • Retailers cite major reprogramming needs, with more than 70,000 product codes to adjust and a 90-day grace period to update checkout systems.
  • Store operators warn of confusion and slower lines as soft drinks, energy and sports drinks, chocolate, and gummies are flagged as ineligible at the register.
  • Short-term relief is emerging, including Kroger’s 20% discount on fruits and vegetables for SNAP shoppers and church-led food drives in Switzerland County.
  • State officials describe the policy as a health incentive within the MAHA framework, as Iowa, Nebraska, Utah, and West Virginia implement similar limits this week.