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Indiana Pacers First Major US Pro Sports Team to Feature QR Code Jersey Patch

In partnership with tech startup Spokenote, the Pacers' QR code will provide fans with access to exclusive content, marking a first in the sports industry.

MILWAUKEE, WISCONSIN - JANUARY 01: Tyrese Haliburton #0 of the Indiana Pacers looks on during the second half against the Milwaukee Bucks at Fiserv Forum on January 01, 2024 in Milwaukee, Wisconsin.
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Overview

  • The Indiana Pacers have partnered with tech startup Spokenote to become the first major US sports franchise to feature a QR code jersey patch.
  • The QR code will link fans to exclusive content, which can be updated regularly.
  • Fans can scan the QR codes during the game, from game photos, and from retail versions of the jerseys.
  • The partnership with Spokenote is seen as a game-changer, pushing the company into a new caliber.
  • Other sports teams have previously experimented with QR codes on jerseys, but the Pacers are the first major US pro sports team to implement this feature.