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Indiana Launches LinkedIn-Themed #HeisMendoza Heisman Push as QB Fernando Mendoza Tops Odds

The campaign highlights Mendoza’s case during Indiana’s 11-0 surge.

Overview

  • Indiana released a 94‑second video and a LinkedIn profile under the #HeisMendoza banner, framing Fernando Mendoza’s candidacy with on‑field highlights and community work tied to multiple sclerosis advocacy.
  • Mendoza holds a narrow lead in Heisman betting after a strong outing against Wisconsin and leads the Power Four with 35 total touchdowns, including an IU‑record 30 touchdown passes.
  • The Hoosiers are 11-0 and ranked No. 2, with a rivalry game at Purdue next and a Big Ten championship appearance on track before Heisman votes are submitted in early December.
  • On The Pat McAfee Show, Mendoza detailed a game‑day routine of 10 minutes of meditation and watching daily mass, underscoring the poised image emphasized by Indiana’s campaign.
  • Mendoza transferred from Cal, studies at Indiana’s Kelley School of Business, previously limited himself to LinkedIn during the season, and credits coach Curt Cignetti’s development pitch for choosing IU.