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Indiana Launches #HeisMendoza LinkedIn Push for QB Fernando Mendoza During Bye Week

The rollout targets late ballots during the bye week to maximize visibility before conference weekend.

Overview

  • Indiana released a 94‑second video from its official account built as a mock LinkedIn profile that spotlights Mendoza’s on‑field highlights and his advocacy for multiple sclerosis charities.
  • Mendoza leads the Power Four with 35 total touchdowns this season, including a program‑record 30 touchdown passes and five rushing scores.
  • A 299‑yard, four‑touchdown outing against Wisconsin helped move him into a narrow lead in Heisman betting markets last weekend.
  • The campaign arrives as Indiana pauses for a bye, with Purdue on Black Friday, the Big Ten title game set for Dec. 6 in Indianapolis, and Heisman votes due two days later.
  • The #HeisMendoza tag grew from a chant by Indiana’s student section during the Oct. 18 win over Michigan State.