Overview
- Telangana reported roughly ₹1,350 crore in liquor sales from December 25, including about ₹980 crore in the final three days, following the rollout of a new excise policy and expanded outlets.
- Andhra Pradesh clocked approximately ₹2,767 crore in December sales, up about 8% year on year, with ₹543 crore sold on December 29–31 and officially extended hours into New Year’s Eve and Day.
- Karnataka recorded ₹1,668.99 crore in sales between December 23 and 31, yielding ₹1,319.11 crore in excise revenue, as revised duty slabs lifted collections and enforcement teams registered over 1,200 cases.
- Kerala’s Bevco posted its highest-ever single-day turnover on December 31 at ₹125.64 crore, selling more than 2.07 lakh cases across its network.
- Within Andhra Pradesh, Visakhapatnam led district sales at about ₹178.6 crore for December and saw digital payments edge past cash on December 31, signaling a shift in consumer behavior.