Overview

• Koo, launched in 2019, aimed to be a 'Made-in-India' alternative to Twitter.
• The platform gained popularity during the Indian government's conflict with Twitter over content regulation.
• Despite claims of having 9 million active users, Koo struggled with revenue generation and content moderation issues.
• Failed acquisition talks with companies like Dailyhunt led to the decision to shut down.
• Koo's founders cited the high cost of running the platform and a lack of long-term investment as critical challenges.