Overview

• The Central Consumer Protection Authority (CCPA) issued notices to major e-commerce platforms, including Amazon India, Flipkart, and others, over the sale of Pakistani flags and related merchandise.
• Platforms have been ordered to immediately remove all listings of items displaying Pakistan’s national symbols, with the CCPA warning that such actions show insensitivity to national sentiment.
• This enforcement follows India’s Operation Sindoor, a military response to the Pahalgam terror attack, which escalated tensions between India and Pakistan.
• The Confederation of All India Traders (CAIT) called the sale of such items a threat to national unity, urging the government to take strict action.
• The CCPA plans to issue detailed guidelines to strengthen oversight of digital marketplaces, though platforms have not yet confirmed full compliance with the directive.