Overview

• The three-level megastore at Florida and Perón is drawing about 10,000 visitors per day with long lines, boosting apparel and home-goods sales.
• Chic Parisien confirms upcoming stores in Mendoza (Palmares and downtown), Rosario (site acquired), Buenos Aires at Santa Fe y Ayacucho, Bahía Blanca and Mar del Plata.
• Local reporting also points to additional sites in CABA and Santa Fe capital, with sector chatter of up to 10 locations presented as an objective rather than a fixed target.
• Market sources say the Florida building purchase closed at roughly US$10 million following negotiations that began earlier this year.
• The company imports garments from China and other Southeast Asian hubs with in‑region quality teams, and it projects about 400 new hires in Argentina with investment in infrastructure, technology and design.