Overview

• The 'Indian Souvenir Bag,' modeled after traditional Indian jholas, is listed for $48 (₹4,100) on Nordstrom by Japanese brand Puebco.
• In India, such jholas are typically available for free with purchases or sold for around ₹100, making the luxury price a sharp contrast.
• Social media users reacted with humor and criticism, calling out the drastic markup and the irony of rebranding a functional, everyday item as a high-end accessory.
• The bag features Hindi text from snack shops like 'Ramesh Special Namkeen' and 'Chetak Sweets,' adding to its nostalgic appeal for Indians abroad.
• Puebco claims it took 18 months to source materials and replicate the design using recycled materials, framing the product as artisanal and sustainable.