Overview
- Warner Bros India debuted a two-minute video that reimagines the Superman theme with harmonium, sarangi, sitar, flute and dhol in a collaboration between Tushar Lall and The Indian Jam Project.
- The video attracted nearly 50,000 views within ten hours of its July 8 release and continues to draw widespread attention.
- Global fans praised the rendition as hauntingly beautiful and emotionally stirring, flooding social media with messages of awe and respect.
- The campaign reflects the first major marketing effort under the Warner Bros and DC Studios partnership led by James Gunn and Peter Safran.
- James Gunn’s reboot stars David Corenswet as Superman alongside Rachel Brosnahan and Nicholas Hoult and is set to premiere on July 11, 2025.