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Indian Classical Reimagination of Superman Theme Draws Global Acclaim

It channels emotional depth through Indian instruments to underscore Warner Bros India’s innovative marketing push for the July 11 release.

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Superman Iconic Theme Gets Flute, Harmonium, Sitar Twist; Indian Fans Shower Love Ahead Of Release - Watch
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Overview

  • Warner Bros India debuted a two-minute video that reimagines the Superman theme with harmonium, sarangi, sitar, flute and dhol in a collaboration between Tushar Lall and The Indian Jam Project.
  • The video attracted nearly 50,000 views within ten hours of its July 8 release and continues to draw widespread attention.
  • Global fans praised the rendition as hauntingly beautiful and emotionally stirring, flooding social media with messages of awe and respect.
  • The campaign reflects the first major marketing effort under the Warner Bros and DC Studios partnership led by James Gunn and Peter Safran.
  • James Gunn’s reboot stars David Corenswet as Superman alongside Rachel Brosnahan and Nicholas Hoult and is set to premiere on July 11, 2025.