Overview
- Skoda, T-Series, Reliance Digital, Adani Ambuja Cement, Haldiram's, Keventers, Volkswagen Downtown Mumbai and chef Ranveer Brar joined the wave of playful apology posts.
- The campaign-style creatives mimic formal corporate mea culpas with letterhead designs, serious tones and subject lines such as “Re: Unintended Customer Delight.”
- Adani Ambuja Cement’s viral note joked that its product left customers unable to drill holes or hammer nails into their walls.
- The format has surged across India in recent weeks after social posts suggested it first surfaced in the Philippines last year.
- Supporters say the meme humanises brands and drives shareable engagement, while detractors argue that using apology language for promotion erodes expectations for real accountability.