Overview

• Deloitte’s 2025 Global Automotive Consumer Study reveals that high EV costs and inadequate charging infrastructure remain major barriers to adoption in India.
• A striking 72% of Indian car buyers are open to switching brands, reflecting a decline in traditional brand loyalty and a focus on quality and technology.
• Younger consumers, particularly those aged 18-34, are embracing alternatives like Mobility-as-a-Service, signaling a shift from traditional car ownership models.
• 76% of Indian consumers now prefer purchasing vehicles directly from manufacturers, highlighting the growing role of digital and OEM-led sales channels.
• Despite rising interest in sustainability, 54% of consumers still plan to purchase petrol or diesel vehicles, underscoring the gradual pace of EV adoption.