Overview

• Shipments fell 9.4% year over year to 26.7 million units in Q2 2025, marking a fifth consecutive quarterly decline, IDC reported.
• First‑half 2025 volumes slipped 6.3% to 51.6 million units as average selling prices in Q2 ticked up 2.2% to $19.2 and smartwatch ASP rose 5.1% to $21.7.
• Smartwatch shipments dropped 28.4% year over year to 6.6 million in Q2, shrinking the category’s share to 24.9%, and IDC now expects a strong double‑digit decline for full‑year 2025.
• Emerging categories showed traction with smart glasses at 50,000 units on launches from Meta and Lenskart, smart rings at 75,000, wristbands at 83,000 led by Samsung, and over‑ear earwear surging to 1.5 million units.
• Market concentration increased as boAt led overall wearables at about 28% share, Noise topped smartwatches at 30.9%, online sales fell 13.8% versus a 1.8% offline dip in 1H25, and fewer launches were linked to the shift to local manufacturing.