Overview

• At a national event, the Tourism Ministry signed MoUs with Netflix, Atithi Foundation and leading OTAs, launched a Project Management Information System for real‑time tracking, and released the 66th India Tourism Data Compendium alongside a homestay MUDRA loans guide.
• Uttar Pradesh opened an upgraded Regional Tourism Office in Agra and flagged off student eco, heritage and spiritual tours, pairing statewide heritage walks, craft showcases and eco-education with new rural homestay recognition.
• Odisha spotlighted its Draft Ecotourism Policy 2025, proposing no routine new accommodation inside forests or protected areas and permitting only day visits after strict assessments, with Debrigarh cited as a community-led conservation model.
• Heritage and cleanliness drives underscored on‑ground action, including a Heritage Walk on the traditional Vaishno Devi route in Katra, a sustainability-focused celebration at Mansar Lake, and a Swachhata Abhiyan at Mumbai’s Dadar Beach.
• Industry signals point to changing traveler behavior, with Booking.com reporting 73% of Indians consider sustainability before booking, aligning with UN data that tourism has recovered to pre‑pandemic levels and remains a major jobs and GDP contributor.