Overview

• The Ministry of Tourism and Netflix will identify ways to weave travel locations into upcoming India originals with creative alignment and destination promotion.
• Tourism secretary V. Vidyavathi framed the collaboration as showcasing India’s cultural richness, while Netflix’s Monika Shergill highlighted opportunities for local talent and communities.
• Netflix says its productions have filmed in over 100 cities across 23 states, the broadest footprint among international streaming platforms operating in India.
• The agreement is Netflix’s first partnership with a tourism governing body in South Asia, following similar arrangements with boards in France, Indonesia, Korea, Thailand, Spain, Brazil and Greece.
• Recent Netflix titles have featured backdrops including the Nilgiri forests, the Andaman Islands, Punjab, Rajasthan and Kalimpong, yet the new collaboration disclosed no specific rollout timelines or targets.