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India Tightens AI Content Rules and Orders Meta to Overhaul Algorithms

A faster takedown regime gives the government power to strip Section 79 safe‑harbour protection from noncompliant platforms.

The government seeks to speed up the detection and removal of deepfakes, morphed images and misleading posts.
Govt Tells Meta To Overhaul Algorithms, Submit Roadmap Against Deepfakes & Propaganda
The government revised the IT rules in February.
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Overview

  • The government cut the deadline to remove unlawful content from 36 hours to three hours and set a two‑hour removal target for sensitive categories, following rule changes announced on Thursday, August 6.
  • Platforms must now clearly label AI‑generated material and attach traceable metadata so users can identify synthetic audio, video or images.
  • Significant Social Media Intermediaries with more than 50 lakh users must deploy automated detection tools, appoint grievance officers, meet tightened grievance timelines and publish compliance reports.
  • MeitY has held multi‑day technical talks with Meta and has asked the company to revamp recommendation algorithms and submit a formal compliance roadmap while it reviews whether recommendation and paid‑promotion functions undermine Meta’s intermediary status.
  • The government is also funding domestic AI‑forensics projects at IITs and IndiaAI to build detection capacity and has warned that failure to meet the new duties could remove platforms’ Section 79 immunity and expose them to legal action.