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India Taps Mercury Public Affairs Ahead of Aug. 27 U.S. Tariff Hike

The short-term hire signals a bid to regain influence in Washington following Pakistan's bigger lobbying gains.

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India hires new lobbying firm amid tariff tensions with Washington
Flags of India and the US | Reuters file photo
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Overview

  • FARA filings show the Indian Embassy signed a Mercury contract from mid-August to mid-November 2025 at $75,000 per month, totaling $225,000.
  • The engagement supplements SHW Partners ($150,000 per month, about $1.8 million annually) and BGR ($50,000 per month), bringing India’s reported monthly spend to roughly $275,000.
  • The White House has announced an additional 25% levy effective August 27 on top of an existing 25% reciprocal tariff, and officials have signaled possible secondary sanctions tied to Russian oil purchases.
  • Mercury has assigned partners David Vitter and Bryan Lanza to the account, and the firm previously employed current White House chief of staff Susie Wiles.
  • Pakistan is spending about $600,000 a month across six firms and has secured a White House meeting for its army chief along with a lower 19% tariff rate.