Overview

• India shipped 2.15 million tablets in the first half of 2025, down 32.2% year over year, with second‑quarter volumes falling 42.1% after an 18.4% drop in the first quarter.
• Commercial shipments plunged 61.7% year over year, including a 66.7% fall in education and a 26.2% decline in enterprise buying.
• Consumer shipments grew 20.5% year over year, supported by e‑commerce momentum, seasonal promotions, EMI and cashback offers, and brand‑owned retail.
• Detachable tablets rose 18.9% year over year as slate models fell 44.4%, shifting the product mix toward productivity‑focused devices.
• Samsung led the market at 41.3% share (about 886,000 units), followed by Lenovo at 12.3%, Apple at 11.8%, and Xiaomi at 11.4%, with Acer at 9.1% after a roughly 73% shipment drop.