Overview
- India shipped 48 million smartphones in Q3 2025, up 4.3% year over year, reaching the highest quarterly total in five years, according to IDC.
- Average selling prices climbed to a record $294, up 13.7% year over year, as growth concentrated in higher tiers led by premium and super-premium devices.
- Segment shifts were stark: entry-level grew 35.3% while mass-budget fell 8.8%, with mid-premium up 10.7%, premium up 43.3%, and super-premium up 53.9%, IDC reported.
- Apple posted a record 5 million shipments in India and ranked fourth; iPhone 16 was the top-shipped model, and the iPhone 17 series plus iPhone Air made the strongest iPhone launch quarter since 2021, accounting for 16% of Apple’s Q3 volume.
- Brand rankings for Android makers differ across reports citing IDC, with some listing Vivo first (18.3% share) ahead of OPPO (13.9%) and Samsung (12.6%), while another report names Samsung as the leader.