Overview

• The consignment totals about 1.2 tonnes and serves as a pilot export from Dehradun to Dubai.
• Commerce Secretary Sunil Barthwal flagged off the shipment, with APEDA facilitating the effort under the Commerce Ministry.
• Officials said findings will guide improvements in cold-chain, post-harvest handling and logistics to meet global buyer requirements.
• APEDA plans a regional office in Dehradun and is pursuing organic certification and GI tagging to strengthen traceability and market access.
• The agency is pursuing retailer tie-ups, including an MoU with Lulu Group, and preparing further trials targeting South-East Asia and Europe.