Overview
- The Health Ministry released the operational guidelines Monday, renaming the scheme Anaemia Mukt Bharat Abhiyaan and replacing the earlier 6x6x6 model with a 7x7x7 framework to cover the life course.
- The revised framework adds low-birth-weight infants (0–6 months) as a new beneficiary group, introduces an ‘Eating Right’ dietary intervention, and strengthens monitoring and evaluation.
- Service delivery moves from T3 (Test, Treat, Talk) to T4 (Test, Treat, Talk, Track) to ensure haemoglobin testing is linked to treatment, referrals and systematic follow-up.
- Clinical protocols now include intravenous iron therapy using Ferric Carboxymaltose and Iron Sucrose for pregnant and lactating women with severe anaemia or those who do not respond to oral iron.
- The ministry plans an integrated digital ecosystem that will map pregnant women’s haemoglobin data via JANANI and children’s data via RBSK and U-WIN into a unified AMB Abhiyaan Portal for real-time tracking, with state rollout and implementation the next steps.