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India Retains Mercury Public Affairs as New U.S. Tariffs Take Effect

Pakistan’s larger Washington spend has yielded greater access, with a lower tariff rate to show for it.

India hires new lobbying firm amid tariff tensions with Washington
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India has hired lobbying firm Mercury Public Affairs LLC to engage with the President Donald Trump-led administration. (linkedin/ mercuryllc)

Overview

  • FARA filings show the Indian Embassy signed a three‑month contract with Mercury Public Affairs from mid‑August to mid‑November 2025 for $75,000 per month, totaling $225,000.
  • The engagement supplements India’s existing $1.8 million annual contract with SHW Partners led by Jason Miller, and with BGR Partners at $50,000 a month, lifting India’s monthly outlay to about $275,000, according to the latest reports.
  • The Trump administration has imposed an additional 25% tariff on Indian goods effective August 27 on top of an existing 25% reciprocal tariff, and officials have signaled possible secondary sanctions tied to India’s purchases of Russian oil.
  • White House trade adviser Peter Navarro on August 22 criticized India’s energy ties with Russia, indicating the new tariff is proceeding as planned.
  • FARA records detail Pakistan spending roughly $600,000 per month across multiple firms, and reporting credits the push with a White House meeting for Army Chief Asim Munir and a 19% tariff rate.