India Proposes Mandatory Country‑of‑Origin Filters for Imported Goods on E‑Commerce

Overview

• The Department of Consumer Affairs published the Draft Legal Metrology (Packaged Commodities) (Second) Amendment Rules, 2025 on Nov. 10, proposing changes to the 2011 regulations.
• The draft specifies that every e‑commerce entity selling imported products must provide a searchable and sortable country‑of‑origin filter with product listings.
• Officials say the measure is intended to help shoppers quickly identify product origin and cut the time spent finding this information across large catalogues.
• The government frames the proposal as supporting Atmanirbhar Bharat and Vocal for Local by improving the visibility of Indian‑made alternatives and leveling the playing field for domestic manufacturers.
• The ministry adds that standardized origin filters would help authorities verify disclosures and spot violations more efficiently, and follows earlier rules that required displaying origin tags online.