Overview
- The draft adds a definition of “synthetically generated information” to bring AI media under the IT Rules’ due diligence and takedown obligations.
- Platforms that enable creation or modification must apply visible or audible labels and embed permanent metadata, meeting a 10% display or initial 10% audio standard.
- Significant social media intermediaries (50 lakh+ users) must seek user declarations on AI use and deploy reasonable, proportionate technical checks to verify and mark such posts.
- Labels and identifiers may not be altered, suppressed or removed, and traceability is reinforced with first-originator identification on court or Section 69A orders.
- MeitY says non-compliance could affect safe-harbour while good-faith actions remain protected, and it is accepting public comments through Nov. 6.