Overview
- MeitY, which issued the draft change on Tuesday, set May 7 as the new deadline for public comments and said submissions will be kept confidential in a fiduciary capacity.
- The proposal replaces the earlier “prominent visibility” test with a label that stays on screen for the full duration of any AI image or video, so quick opening tags would no longer count.
- The requirement would apply to all users who create or share synthetic media, which could force constant markers on short videos, news graphics and political ads.
- The change sits within draft IT Rules that would make MeitY advisories part of platforms’ due‑diligence under Section 79, which could put their legal protection from liability at risk if they ignore written directions.
- Senior officials said they moved to an always‑on label after inconsistent platform compliance with February’s rules, while digital rights groups such as the Internet Freedom Foundation criticized the rolling additions to the consultation as ad‑hoc and exhausting for the public.