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India Pavilion Opens at New York Summer Fancy Food Show to Commemorate Assam Tea’s 200th Anniversary

Assam’s government plans a US 'Heritage to Wellness' tea tour with AI, blockchain, academic partnerships, MoUs to boost traceability

Overview

  • Chief Secretary Ravi Kota inaugurated the India Pavilion at the Summer Fancy Food Show in New York, marking two centuries of Assam Tea’s cultural and commercial legacy.
  • The pavilion spotlights four Assam tea startups—Aromica Tea, Woolah Tea, Dorei Tea and Earth Tea—to demonstrate how innovation is shaping modern flavor profiles.
  • Assam’s administration announced a US-wide 'Heritage to Wellness' tea showcase and intends to sign memorandums of understanding with American universities, retailers and innovation platforms.
  • Officials unveiled strategic AI and blockchain initiatives aimed at enhancing supply-chain transparency and deepening India-US trade and academic ties.
  • The Guwahati Tea Auction Centre trades over 250 million kg of tea annually, small growers supply 40% of output, and exports topped 100 million kg generating nearly USD 285 million in 2024-25.