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India-Pakistan Ceasefire Holds as Trademark Race for 'Operation Sindoor' Heats Up

The ceasefire remains in place with no set expiration, while trademark applications for the military operation's codename spark legal and public interest across India, the US, and the UK.

Operation Sindoor is the codename for India's military strikes in Pakistan and Pakistan-occupied-Kashmir
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Overview

  • Operation Sindoor was launched by India on May 7, targeting nine terrorist sites in Pakistan and Pakistan-occupied Kashmir in response to the April 22 Pahalgam massacre that killed 26 civilians.
  • A ceasefire agreement reached on May 10 between India and Pakistan continues with no expiration date, easing border tensions.
  • Trademark applications for 'Operation Sindoor' have been filed in India, the US, and the UK, covering sectors like media, broadcasting, and entertainment, with 14 filings in India alone.
  • Jio Studios, an early applicant in India, withdrew its trademark filing after public backlash, citing an unauthorized submission by a junior employee.
  • The codename 'Operation Sindoor' resonates deeply with the Indian public, symbolizing justice for the widows of the Pahalgam attack and reflecting national sentiment.