Overview

• In Q2 2025, India’s share of US smartphone shipments rose from 13% to 44% while China’s share fell from 61% to 25%.
• Apple’s US iPhone shipments declined 11% year-on-year to 13.3 million units as production in India ramped up.
• Samsung boosted its US shipments by 38% year-on-year to 8.3 million units, contributing to India’s surge as a manufacturing hub.
• Vendors front-loaded inventories of smartphones in Q2 to mitigate potential tariffs, resulting in only 1% growth in the US market.
• Apple and other brands are diversifying production into India and Vietnam under a “China Plus One” strategy to reduce exposure to US-China trade tensions.