India Orders Removal of Bournvita from 'Health Drinks' Category

Following an NCPCR investigation, the Ministry of Commerce and Industry directed e-commerce platforms to delist Bournvita and similar products from the 'health drink' category.

The National Commission for Protection of Child Rights found Bournvita's sugar content exceeds acceptable limits, prompting regulatory action.
Mondelez, the manufacturer, had previously reduced the sugar content in Bournvita by nearly 15% following public criticism.
The term 'health drink' is not legally defined under India's Food Safety and Standards Act, complicating the classification of such products.
Influencer Revant Himatsingka played a pivotal role in highlighting the high sugar levels in Bournvita, influencing public and regulatory scrutiny.
Despite changes, Bournvita's labeling as a health drink has been deemed misleading, leading to its removal from this category on sales platforms.