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India orders e-commerce firms to self-audit and eliminate 'dark patterns'

This step empowers consumers with new reporting apps underpinned by a forthcoming government-industry compliance group.

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Overview

  • Consumer Affairs Minister Pralhad Joshi directed over 50 digital platforms to conduct internal audits and proactively remove 13 specified deceptive design tactics.
  • The Central Consumer Protection Authority has issued 11 notices related to dark patterns and sent more than 400 notices for unfair trade practices overall.
  • Platforms must ensure compliance extends to third-party sellers and provide clear opt-out and cancellation pathways for consumers.
  • Three consumer-focused digital tools—Jagriti App, Jago Grahak Jago App and Jagriti Dashboard—have been launched to report and track instances of dark patterns.
  • A joint government-industry working group will be established to monitor guideline implementation and curb manipulative interface practices.