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India Orders 3‑Hour Takedown for AI Deepfakes and Tightens Platform Rules

The government says faster timelines with mandatory AI labels aim to curb deepfakes by forcing platforms to remove unlawful content quickly under threat of losing Section 79 protections.

The government revised the IT rules in February.
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India’s New AI Rules Explained: What Social Media Platforms Must Do Now | Image: Google

Overview

  • The Ministry of Electronics and Information Technology announced on Thursday that platforms must remove unlawful AI‑generated content within three hours of a valid government or court notice and act within two hours for sensitive cases such as nudity or impersonation.
  • Intermediaries must label AI‑generated images, audio and video and attach traceable metadata so users can identify synthetic material and reduce deception.
  • Significant social media intermediaries with over 50 lakh users are required to deploy automated detection tools, publish compliance reports, appoint grievance officers and provide verification and appeals systems.
  • MeitY says platforms that fail to follow the amended IT Rules risk losing their safe‑harbour under Section 79 of the Information Technology Act, exposing them to legal action and prosecution.
  • The government is funding domestic deepfake detection projects through its IndiaAI programme, but reports note some parts of the package were released as draft for consultation and practical challenges remain for real‑time enforcement at scale.