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India Opens Probe Into E‑Commerce Cash-on-Delivery Fees Flagged as Dark Patterns

The scrutiny follows consumer complaints about opaque checkout fees, building on rules that defined dark patterns last year.

Overview

  • Consumer Affairs Minister Pralhad Joshi said extra charges on CoD orders mislead buyers and fall under the dark pattern framework, with platforms now under detailed investigation.
  • Authorities signalled strict action against violations and are assessing how widespread the fees are as well as whether disclosures at checkout are clear.
  • Complaints and social posts highlight add‑ons such as offer handling, payment handling and protect promise fees on major platforms including Flipkart, Zomato, Swiggy and Zepto.
  • The probe precedes peak festive sales, when online transactions surge, and follows a 13‑category policy that covers tactics like drip pricing and basket sneaking.
  • Recent enforcement shows an aggressive posture, with penalties on misleading pricing and advertising such as FirstCry and Drishti IAS, though no new fines specific to CoD charges have been announced.